Rhonda Prast

Rhonda Prast was the Executive Editor and vice president of the Idaho Statesman from August 2016 to November 2018. She led the Statesman newsroom through a digital reinvention in the summer of 2017 and oversaw an increased focus on watchdog journalism, audience engagement, social media and video strategies. While there, she partnered with fellow board member Kate Morris (KTVB) to start a new sports podcast, The 208.

Currently, she is co-founder of White Squirrel Video + Media, a new company offering video equipment for rent and media consulting.

Previously, she was the Assistant Managing Editor for Digital at the Kansas City Star, leading the newsroom’s transition to digital and mobile. In her career, adapting to new opportunities has been key. She has worked at seven news organizations across the country, including various leadership roles at the Minneapolis Star Tribune and the Miami Herald. She developed a deep love and appreciation for the Northwest when she worked as the art director for the Seattle Times magazine for three years.

With a mobile audience in mind, Rhonda developed iPad tablet apps while working as a Magazine faculty professor at the Missouri School of Journalism and she led a team developing sports apps at the Star. Rhonda has degrees from Arizona State University and the University of Missouri School of Journalism.